Electronic Commerce (E-Commerce: The Digital Marketplace According to the text, it is stated that the “existing and emerging web technologies are offering organizations unprecedented opportunities to rethink strategic business models, processes, and relationships. These e-opportunities are divided into three distinct categories namely: electronic marketing, electronic operations, and electronic services” (Turban et al., 2010). However, to support this preposition, Bill Gates answered in response to a question asked about how do we compete in the digital economy by stating that “competition is not among companies, but among business models” (Turban et al, 2010). Using the answer that Gates presented as a premise, this paper seeks to address the issue as to how Bill Gates’ comment can be helpful in understanding E-Marketplaces. An Electronic Marketplace or e-marketplace is an online market, usually Business-to-Business (B2B), in which buyers and sellers exchange goods or ser...
Local Actions to Global Change